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Nike hit its stride with Carlos Alcaraz at the Australian Open
After a few years of false starts, the partnership has finally come into its own.
Feb 1
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Hard Court
23
4
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Chris Eubanks takes on the takes: The tennis schedule, kit sponsorships, player injuries, and more
I caught up with the newly retired Eubanks to find out where he stands on all of the hottest tennis topics right now.
Jan 28
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Hard Court
18
1
4
Changeover notes: How the AO pulls off order-of-play merch and Fritz's injury confidence problem
Plus, on-court Whoop drama, Eliot Spizziri, and some thoughts on Australian Open kits.
Jan 26
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Hard Court
16
4
2
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The tennis tours' content conundrum
Nov 4, 2025
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54
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The seeds are not alright
Jul 5, 2025
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33
1
8
The "world's healthiest sport" is becoming hard to watch
Oct 6, 2025
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Hard Court
35
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Holger Rune on the revelations of injury
Nov 17, 2025
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Hard Court
25
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Six months of Hard Court and what's next
Dec 23, 2025
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Hard Court
35
5
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The bright spots of a lackluster US Open (and why Osaka gets the best Nike kits)
Sep 6, 2025
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Hard Court
34
12
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Changeover notes: Quinn’s arrival, the truth about custom Nike kits, and on-court friction
The latest high and lowlights from the Australian Open.
Jan 22
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Hard Court
10
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How Elite Eleven Sporting is quickly filling a void in Australian tennis wear
With versatile kits at affordable price points and a growing WTA roster, Elite Eleven is building tennis credibility fast.
Jan 21
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Hard Court
14
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Changeover notes from Australian Open days 1-2
Coachella comes for the Aussies, a sprinkle of upsets, and kit sponsorship struggles.
Jan 19
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Hard Court
14
1
2
What’s really going on with FILA’s tennis business
Based on conversations with FILA executives, player agents, and a close read of the company’s latest earnings.
Jan 18
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Hard Court
8
3
Talking to Paige Lorenze and Tommy Paul about their new sport-focused foundation
The Kids Outdoors Foundation will host tennis clinics and after-school programs to help children with less resources get outdoors and involved in a…
Jan 16
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Hard Court
15
2
Unpacking the tennis vlog boom with the team behind Aryna’s Arena
Chatting with two of UltraBoom's co-founders about why the trend is taking off, working closely with Aryna Sabalenka, and navigating the tightly…
Jan 13
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Hard Court
13
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With 5 new ambassadors, Mejuri is leading the charge in tennis jewelry
Unpacking the brand’s performance jewelry strategy with its CBO and one of its new ambassadors, Genie Bouchard.
Jan 5
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Hard Court
18
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Hard Court
A weekly tennis briefing that goes beyond the baseline—exploring the business, culture, and style of tennis.
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