How Elite Eleven Sporting is quickly filling a void in Australian tennis wear
With versatile kits at affordable price points and a growing WTA roster, Elite Eleven is building tennis credibility fast.
I first noticed Elite Eleven Sporting while watching Eastbourne last year, when the 19-year-old Maya Joint (Australian by way of Grosse Point, Michigan) played in an emerald green tennis dress with an athletic zip top from the brand that made her red hair pop and was reminiscent of the hip running brand District Vision, but with a more feminine edge.
The Australian athleisure brand, which was founded in 2014 but didn’t start selling tennis clothes or sponsoring athletes until 2022, is making under-the-radar inroads into the sport—acting as the apparel sponsor and dressing the ball boys for several of the lead-up tournaments to the Australian Open and sponsoring players like Joint, Kim Birrell, Talia Gibson, and Ellen Perez, among others. Daria Saville, who doesn’t wear the brand officially, recently named it as one of her top three tennis brands in a video on Instagram.
“I was really passionate about getting us involved in professional sports when I joined four years ago, and after COVI…
