With 5 new ambassadors, Mejuri is leading the charge in tennis jewelry
Unpacking the brand’s performance jewelry strategy with its CBO and one of its new ambassadors, Genie Bouchard.
Can a jewelry brand be a tennis brand, too? In 2026, anything’s possible.
Mejuri, the midmarket Canadian fine jewelry brand that brought on Emma Navarro as an ambassador last year, is forming something of a case study with its nascent PLAY line, a collection of jewelry designed with performance in mind. The brand announced today that it’s deepening its investment in the sport, bringing on five new ambassadors that span all stages of a tennis career.
There’s Vicky Mboko, the rising Canadian star who jumped from world No. 333 to No. 18 and beat four Grand Slam champions at the National Bank Open last year; McCartney Kessler, the American girl-next-door-gone-fiercely-competitive who’s currently world No. 30; Stanford University player Valerie Glozman who made her US Open main draw debut last summer; 16-year-old British prodigy Hannah Klugman; and last but not least, Genie Bouchard, the Canadian icon and former world No. 5 who retired this summer and now…
