Nike hit its stride with Carlos Alcaraz at the Australian Open
After a few years of false starts, the partnership has finally come into its own.
Tennis fans, myself included, have been lamenting Nike’s autopilot participation in the sport in recent years. A few years ago, they shuttered their tennis design team and started putting the majority of their sponsored players in the same uninspired outfits. Even their star ATP players, Carlos Alcaraz and Jannik Sinner, were often wearing a version of the same kit in different colors—a move that failed to reflect the outsized impact of their young careers and rivalry.
But at this year’s Australian Open, Nike’s partnership with Carlos Alcaraz, at least, finally reached its potential.
I wasn’t initially convinced by the photos of the lime green sets Alcaraz was slated to be wearing before the tournament started, but once I actually saw them in motion (being one of the best athletes in the world with inherent sw…
