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The Hard Court Index: ATP Fantasy, Le Coq’s reset, and Lacoste’s Miami takeover
From fantasy to fashion, how tennis is evolving—and where it’s still lagging behind.
Mar 30
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Hard Court
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Danielle Collins and the cost of competing through pain
The outspoken American reflects on chronic pain, endometriosis, and the emotional toll of competing under constant scrutiny.
Mar 25
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Hard Court
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Reading the tennis tea leaves in Lululemon’s latest earnings
Why tennis is central to Lululemon’s turnaround story—plus the late scramble at Front Office Sports to take the sport seriously (kind of).
Mar 18
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Hard Court
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The tennis tours' content conundrum
Nov 4, 2025
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Inside Naomi Osaka’s Indian Wells look—A fierce rebuttal
Mar 7
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Nike hit its stride with Carlos Alcaraz at the Australian Open
Feb 1
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The seeds are not alright
Jul 5, 2025
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The "world's healthiest sport" is becoming hard to watch
Oct 6, 2025
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Holger Rune on the revelations of injury
Nov 17, 2025
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Inside Courting, the upstart label targeting tennis’ next-gen consumer
Founded by media executive Courtney Kelly, the new tennis label is collaborating with Whitney Port on capsule collections aimed at a younger…
Mar 13
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Hard Court
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The Hard Court Index: Tunnel walks, Uniqlo’s Raducanu rollout, and Lululemon’s desert takeover
A new recurring Hard Court series breaking down the wins and misfires shaping tennis fashion, sponsorships, and media.
Mar 10
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Hard Court
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Inside Naomi Osaka’s Indian Wells look—A fierce rebuttal
Exclusive images and a chat with Osaka and creative director Marty Harper about the Mad Max–inspired look, fashion as armor, and storytelling in the…
Mar 7
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Hard Court
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Beyond the breakthrough with Valentin Vacherot
The Monegasque stunned tennis with a Masters title after years on Challengers. Now he's working to prove it wasn’t just a moment.
Mar 2
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Hard Court
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How Richsport turned tennis gear into self-expression and landed a collab with Head
The female-founded racquet accessories brand brings color, culture, and LA energy to a tennis institution.
Feb 27
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Hard Court
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Inside WME’s bet on tennis influencers
WME Sports partner Tom Chapman on the rise of influencers as tennis media businesses.
Feb 26
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Hard Court
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Taylor Fritz, one of tennis’s deepest thinkers, on chasing an empty head
The American No. 1 talks competitiveness, overthinking, and the serve rhythm he found (and lost) in Dallas.
Feb 20
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Hard Court
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Hard Court
A weekly tennis briefing that goes beyond the baseline—exploring the business, culture, and style of tennis.
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