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As tennis heats up, Adidas bets on cooling technology
The brand's new Climacool+ fabric will debut at Wimbledon, alongside custom kits for players like Elina Svitolina, Félix Auger-Aliassime, and Karolina…
Jun 17
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Jessica Schiffer
20
1
3
Taylor Fritz is taking it one match at a time
The American opens up about his recovery from a lingering knee injury, the fine margins in his losses to Ben Shelton, and his growing interest in…
Jun 16
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Jessica Schiffer
13
1
1
The Hard Court Index: Serena’s spotlight and the WTA’s creator reset
Nike sparked a familiar debate with Serena's return. The WTA, meanwhile, refined its creator strategy at Queen's.
Jun 15
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Jessica Schiffer
17
1
Naomi Osaka’s physio on mom strength, the Met Gala, and reframing the “comeback”
Robbie Ohashi discusses Osaka’s evolution as a mother, competitor, and cultural force—and why he believes she’s already arrived as Naomi 2.0.
Jun 10
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Jessica Schiffer
16
4
The tough sell of Alexander Zverev
Despite a resume that should make him a sponsor’s dream, domestic violence allegations have left brands navigating a far more complicated proposition.
Jun 7
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Jessica Schiffer
62
3
9
Inside Coach's plans for Iga Swiatek, Eva Lys, and Elsa Jacquemot
New details on Wimbledon activations, deal terms, and the distinct campaigns taking shape behind the scenes.
Jun 1
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Jessica Schiffer
21
2
4
May 2026
Changeover notes: Fonseca arrives, a sponsorship shuffle, and Roland-Garros’ ad board problem
A breakout moment for João Fonseca, absurd courtside advertising, and fresh sponsorship intel from Paris.
May 30
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Jessica Schiffer
15
2
The non-controversy behind Aryna Sabalenka’s Nike kit
The internet outrage misunderstands tennis marketing and the nuances of athlete contracts.
May 25
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Jessica Schiffer
39
3
2
Exclusive: Ben Shelton’s On deal is up this year and brands are circling
On hopes to retain Shelton, but several brands see a larger opportunity in one of tennis’s most commercially compelling young stars.
May 21
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Jessica Schiffer
18
3
3
📹 Ayan Broomfield on changing tennis culture from the stands
On bringing more Black women to tennis tournaments, the racial dynamics that still shape the sport, and how creators are helping expand tennis’s…
May 18
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Jessica Schiffer
35
5
3
Inside the Vanity Fair cover story with Carlos Alcaraz
I spoke to VF's style correspondent, José Criales-Unzueta, about profiling Carlos Alcaraz and the making of that magnetic cover.
May 13
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Jessica Schiffer
37
8
Let the ATP x WTA fashion wars begin
A sneak peek at the WTA’s new fashion show is promising. Plus, what some ATP players think would make ‘athlete arrivals’ better.
May 12
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Jessica Schiffer
12
2
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