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Breaking: Mercedes-Benz set to become the WTA’s new premier partner in record deal
With Mercedes onboard, the WTA gains cultural capital and commercial muscle at a ripe moment in women’s sports.
Dec 8
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Hard Court
25
5
The top 3 tennis fashion moments of the year and what they signal for 2026
Expect more Miu Miu x New Balance, more player breakups with Nike, and frustratingly distinct approaches to fashion marketing from the ATP and WTA.
Dec 4
•
Hard Court
15
2
Does anyone at Nick Kyrgios' new brand watch tennis?
Unpacking its hilariously bad press release and the proliferation of shitty tennis brands. Plus, a few quick gift recs.
Dec 1
•
Hard Court
18
5
2
November 2025
How Venus Williams’ stylist choreographed the best tennis fashion moment of the year
Talking to stylist Ronald Burton III about that epic US Open run and what's to come.
Nov 25
•
Hard Court
9
2
Pro Shop is bringing museum-level curation to tennis retail
The roaming concept shop launches its online store today, but for founder Vicente Munoz, IRL is where the heart is.
Nov 21
•
Hard Court
19
1
5
Holger Rune on the revelations of injury
In his first interview since rupturing his Achilles, Rune tells me, “Maybe this is the slap in the face I needed to take my talent seriously.”
Nov 17
•
Hard Court
24
7
A close read of the ATP Chairman's comments on the state (and future) of tennis
A mix of intriguing and at times contradictory comments on the tennis calendar, the off-season, two-week masters, and more.
Nov 15
•
Hard Court
25
1
4
Chatting with Wolfgang Oswald, Taylor Fritz's physio of eight years
We dive into his hilarious first experience on tour with Fritz, what it's like working with a top 5 player, why he's forming a PT association for the…
Nov 10
•
Hard Court
22
5
Does tennis need more good faith critics?
Some thoughts on hitting a nerve and going viral. Plus, reading between the lines of the Spotify and Lululemon news.
Nov 7
•
Hard Court
27
5
5
The tennis tours' content conundrum
The tours limited what players and media can capture at events in order to protect their most important asset: access. But they've given us nothing to…
Nov 4
•
Hard Court
53
4
12
October 2025
A definitive guide to the tennis WAG-scape
The OGs, micro-influencers, and rising stars to keep your eye on, for brands and fans alike.
Oct 26
•
Hard Court
23
9
3
The soulless spectacle of the Six Kings Slam
All the money in the world can’t buy you an enjoyable tennis exho. Plus, the ripple effects of Holger Rune's injury.
Oct 19
•
Hard Court
30
7
4
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