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How BOSS turned Taylor Fritz’s headband mishap into a marketing win
At the Dallas Open this week, the headband accident has become an asset.
Feb 10
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Hard Court
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Exclusive: A first look inside Andre Agassi and IBM’s AI racquet sports platform
The platform lets users ask Darren Cahill questions about their game, while combining coaching, swing analysis, and community in one hub.
Feb 9
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Hard Court
15
2
Christian Harrison and Ethan Quinn on their Davis Cup debuts
I spoke to the Australian Open doubles champion and rising American about their first Davis Cup call-up.
Feb 6
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Hard Court
11
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Beauty brands are sleeping on tennis—Mecca isn’t
Outside of sunscreen, beauty brands are largely MIA in tennis. Mecca's partnership with the Australian Open underscored why that’s a missed opportunity.
Feb 4
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Hard Court
10
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Nike hit its stride with Carlos Alcaraz at the Australian Open
After a few years of false starts, the partnership has finally come into its own.
Feb 1
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Hard Court
35
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January 2026
Chris Eubanks takes on the takes: The tennis schedule, kit sponsorships, player injuries, and more
I caught up with the newly retired Eubanks to find out where he stands on all of the hottest tennis topics right now.
Jan 28
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Hard Court
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Changeover notes: How the AO pulls off order-of-play merch and Fritz's injury confidence problem
Plus, on-court Whoop drama, Eliot Spizziri, and some thoughts on Australian Open kits.
Jan 26
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Hard Court
16
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Changeover notes: Quinn’s arrival, the truth about custom Nike kits, and on-court friction
The latest high and lowlights from the Australian Open.
Jan 22
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Hard Court
10
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How Elite Eleven Sporting is quickly filling a void in Australian tennis wear
With versatile kits at affordable price points and a growing WTA roster, Elite Eleven is building tennis credibility fast.
Jan 21
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Hard Court
14
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Changeover notes from Australian Open days 1-2
Coachella comes for the Aussies, a sprinkle of upsets, and kit sponsorship struggles.
Jan 19
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Hard Court
14
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What’s really going on with FILA’s tennis business
Based on conversations with FILA executives, player agents, and a close read of the company’s latest earnings.
Jan 18
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Hard Court
9
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Talking to Paige Lorenze and Tommy Paul about their new sport-focused foundation
The Kids Outdoors Foundation will host tennis clinics and after-school programs to help children with less resources get outdoors and involved in a…
Jan 16
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Hard Court
15
2
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