Subscribe
Sign in
Home
Notes
Work with us
Archive
Leaderboard
About
Latest
Top
Discussions
The trouble with ranking marketability
SportsPro named Aryna Sabalenka the world’s most marketable athlete and put Coco Gauff at No. 32, a gap that left many people in tennis scratching their…
Oct 29
•
Jessica Schiffer
17
4
5
Jakub Mensik Is Playing the Long Game
With a Masters title and a Grand Slam semifinal already secured, the 21-year-old Czech is learning to navigate success on his own terms.
Oct 26
•
Jessica Schiffer
19
4
Chatting with Jason Stacy, Aryna Sabalenka’s longtime performance coach
We dive into his accidental entry into pro tennis, how Sabalenka evolved from “all fire” into a longtime world No. 1, and the inner workings of one of…
Oct 2
•
Jessica Schiffer
19
5
September 2026
Keeping up with everyone else
Social media has made other tennis players’ deals impossible to miss. Agents are left to manage the expectations that follow.
Sep 29
•
Jessica Schiffer
20
1
5
The complicated afterlife of a WAG-centric brand
What Morgan Riddle’s post-tennis pivot says about building a personal brand on borrowed proximity.
Sep 24
•
Jessica Schiffer
69
3
7
Reading the tennis tea leaves in sportswear’s latest investor updates
What On, Wilson, Asics and Lululemon are telling investors about their tennis businesses.
Sep 22
•
Jessica Schiffer
25
4
What is a Slam final actually worth?
The sponsorship realities behind the Slam runs of Ben Shelton, Elena Rybakina, and Maja Chwalińska.
Sep 16
•
Jessica Schiffer
31
2
1
Everyone’s a loser, baby
The US Open gave everyone something to complain about, and someone else to blame.
Sep 11
•
Jessica Schiffer
35
6
2
Exclusive: Ben Shelton’s new apparel and footwear deal is taking shape
While On has the right to match, the American star is closing in on another beloved brand.
Sep 7
•
Jessica Schiffer
39
1
3
The American men are thinking smaller in an effort to win big
Fritz, Shelton, Tiafoe and Paul arrived at the US Open with serious ambitions and little interest in getting ahead of themselves.
Sep 2
•
Jessica Schiffer
14
1
Iva Jovic is getting used to the attention
The 18-year-old American on her rapid rise, navigating life on tour and building a career beyond her results.
Sep 1
•
Jessica Schiffer
25
1
4
August 2026
The US Open’s pregame problem
The booming pre-tournament social calendar is making it harder for brands to stand out and leaving players exhausted before the first ball is hit.
Aug 30
•
Jessica Schiffer
25
2
This site requires JavaScript to run correctly. Please
turn on JavaScript
or unblock scripts
