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A definitive guide to the tennis WAG-scape
The OGs, micro-influencers, and rising stars to keep your eye on, for brands and fans alike.
16 hrs ago
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Hard Court
12
7
The soulless spectacle of the Six Kings Slam
All the money in the world can’t buy you an enjoyable tennis exho. Plus, the ripple effects of Holger Rune's injury.
Oct 19
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Hard Court
28
7
What it’s like to be a tennis tournament host and reporter with Nick McCarvel
Talking to one of the industry's go-to guys about how his career in tennis took off, what it’s like building rapport with players, and who he considers…
Oct 17
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Hard Court
10
3
The "world's healthiest sport" is becoming hard to watch
Players and fans are crashing out, but will anything change? Plus, Zverev says things and a little Lacoste review.
Oct 6
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Hard Court
33
September 2025
How FP Movement’s early bet on tennis popularity paid off
A deep dive into the activewear brand's 360-degree strategy for tennis category success with its managing director of brand marketing.
Sep 29
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Hard Court
22
6
Taylor Fritz soars in a career-best performance
An emergency post in honor of the No. 1 American proving his mettle and then some.
Sep 21
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Hard Court
29
4
When the Cups do not runneth over
Unpacking a middling US Davis Cup tie, the lopsided Laver Cup, and Taylor Townsend's offenses. Plus, love for João and loathing for Brooks Nader.
Sep 20
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Hard Court
20
7
The bright spots of a lackluster US Open (and why Osaka gets the best Nike kits)
Sincaraz boredom takes hold, Anisimova and FAA shine, and insider deets on why Naomi Osaka gets the best Nike kits.
Sep 6
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Hard Court
34
12
August 2025
Shock and awe in R3 of the US Open
The capital-U upsets have officially arrived. Let's break it down.
Aug 31
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Hard Court
27
Fits, in every sense of the word
The USO brings chaotic meltdowns, raucous crowds, and racism. Plus, former Nike athletes weigh in on what drove their exits and Venus wins the kit-off.
Aug 28
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Hard Court
32
4
What it's like to be a massage therapist for the US Open and Davis Cup
An interview with the GOAT Keith Murray, with thoughts from John Isner and Stevie Johnson.
Aug 23
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Hard Court
25
2
Walk with me through the US Open news cycle
A journey for tennis purists and capitalist monsters alike.
Aug 20
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Hard Court
25
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