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Reading the tennis tea leaves in Lululemon’s latest earnings
Why tennis is central to Lululemon’s turnaround story—plus the late scramble at Front Office Sports to take the sport seriously (kind of).
Mar 18
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Hard Court
18
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Inside Courting, the upstart label targeting tennis’ next-gen consumer
Founded by media executive Courtney Kelly, the new tennis label is collaborating with Whitney Port on capsule collections aimed at a younger…
Mar 13
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Hard Court
14
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The Hard Court Index: Tunnel walks, Uniqlo’s Raducanu rollout, and Lululemon’s desert takeover
A new recurring Hard Court series breaking down the wins and misfires shaping tennis fashion, sponsorships, and media.
Mar 10
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Hard Court
11
2
Inside Naomi Osaka’s Indian Wells look—A fierce rebuttal
Exclusive images and a chat with Osaka and creative director Marty Harper about the Mad Max–inspired look, fashion as armor, and storytelling in the…
Mar 7
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Hard Court
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Beyond the breakthrough with Valentin Vacherot
The Monegasque stunned tennis with a Masters title after years on Challengers. Now he's working to prove it wasn’t just a moment.
Mar 2
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Hard Court
8
2
February 2026
How Richsport turned tennis gear into self-expression and landed a collab with Head
The female-founded racquet accessories brand brings color, culture, and LA energy to a tennis institution.
Feb 27
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Hard Court
16
3
Inside WME’s bet on tennis influencers
WME Sports partner Tom Chapman on the rise of influencers as tennis media businesses.
Feb 26
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Hard Court
13
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Taylor Fritz, one of tennis’s deepest thinkers, on chasing an empty head
The American No. 1 talks competitiveness, overthinking, and the serve rhythm he found (and lost) in Dallas.
Feb 20
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Hard Court
16
1
Up close with Learner Tien in Delray
The 20-year-old American talks rapid results, mentorship from Michael Chang, and an unlikely Medvedev doubles pairing.
Feb 18
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Hard Court
20
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How BOSS turned Taylor Fritz’s headband mishap into a marketing win
At the Dallas Open this week, the headband accident has become an asset.
Feb 10
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Hard Court
30
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6
Exclusive: A first look inside Andre Agassi and IBM’s AI racquet sports platform
The platform lets users ask Darren Cahill questions about their game, while combining coaching, swing analysis, and community in one hub.
Feb 9
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Hard Court
18
2
Christian Harrison and Ethan Quinn on their Davis Cup debuts
I spoke to the Australian Open doubles champion and rising American about their first Davis Cup call-up.
Feb 6
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Hard Court
10
2
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