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Inside the Vanity Fair cover story with Carlos Alcaraz
I spoke to VF's style correspondent, José Criales-Unzueta, about profiling Carlos Alcaraz and the making of that magnetic cover.
May 13
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Jessica Schiffer
32
8
Let the ATP x WTA fashion wars begin
A sneak peek at the WTA’s new fashion show is promising. Plus, what some ATP players think would make ‘athlete arrivals’ better.
May 12
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Jessica Schiffer
11
2
Quick Hits: Iga's kit fix, Osaka's film, and some Nike scoop
Some loose notes for your weekend after the best week in Hard Court history.
May 8
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Jessica Schiffer
20
2
3
How New Balance became the most culturally relevant brand in tennis
Brand execs break down their close collaborations with Coco Gauff and Tommy Paul, fashion risk-taking, and the company’s “fewer, bigger, better…
May 7
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Jessica Schiffer
31
6
How Jack Draper’s Vuori deal is transforming the sponsorship landscape
Brands are tightening contracts while inflated player expectations ripple through the market.
May 4
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Jessica Schiffer
36
7
April 2026
Oura lands the US Open and pushes tennis into a new era of wearables
Oura has signed a five-year deal as the official wearable of the US Open and USTA.
Apr 30
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Jessica Schiffer
22
8
4
Hailey Baptiste just handed Nike a perfect story
Just don’t expect them to do anything with it.
Apr 29
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Jessica Schiffer
56
16
The Hard Court Index: ATP retail, Confessional Cart, and Sharapova’s next act
From retail to content to personal brand, where tennis is getting it right (or not).
Apr 28
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Jessica Schiffer
12
2
Hot Shots: Shep Rose on team tennis and why “quiet please” has to go
Talking to the Southern Charm star about growing up around Stan Smith, his reality TV doubles picks, and the tennis traditions he’d happily scrap.
Apr 23
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Jessica Schiffer
16
6
3
Inside Graphite, a new kind of tennis archive
A vintage archive and creative agency built on decades of tennis clothing—and a frustration with how the sport presents itself now.
Apr 20
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Jessica Schiffer
48
7
9
Maria Sharapova, and the business of good taste
On her work with Amulet, Rove Concepts, and a second act built on very consistent instincts.
Apr 17
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Jessica Schiffer
19
3
From small-town TV to Tennis Channel: Steve Weissman’s long game
Talking to Steve Weissman about his stacked path to Tennis Channel, the prep behind every broadcast, and how he gets players to actually open up.
Apr 15
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Jessica Schiffer
31
2
2
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