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What is a Slam final actually worth?
The sponsorship realities behind the Slam runs of Ben Shelton, Elena Rybakina, and Maja Chwalińska.
11 hrs ago
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Jessica Schiffer
22
1
1
Everyone’s a loser, baby
The US Open gave everyone something to complain about, and someone else to blame.
Sep 11
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Jessica Schiffer
34
6
2
Exclusive: Ben Shelton’s new apparel and footwear deal is taking shape
While On has the right to match, the American star is closing in on another beloved brand.
Sep 7
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Jessica Schiffer
36
1
3
The American men are thinking smaller in an effort to win big
Fritz, Shelton, Tiafoe and Paul arrived at the US Open with serious ambitions and little interest in getting ahead of themselves.
Sep 2
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Jessica Schiffer
13
1
Iva Jovic is getting used to the attention
The 18-year-old American on her rapid rise, navigating life on tour and building a career beyond her results.
Sep 1
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Jessica Schiffer
24
1
4
August 2026
The US Open’s pregame problem
The booming pre-tournament social calendar is making it harder for brands to stand out and leaving players exhausted before the first ball is hit.
Aug 30
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Jessica Schiffer
24
2
Hard Court’s night out
Reflecting on the best party of the week and other loose notes.
Aug 29
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Jessica Schiffer
46
5
4
Qinwen Zheng is figuring out what comes next
The 23-year-old gets candid about how performance shapes sponsorships, avoiding friendships on tour, and her path back to the top.
Aug 24
•
Jessica Schiffer
37
2
4
Let the US Open chaos begin
The deals, brand moves, media experiments and other off-court stories I’ll be tracking over the next three weeks.
Aug 21
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Jessica Schiffer
33
8
3
Exclusive: Alex de Minaur signs with Ralph Lauren
The Australian star talks Ralph Lauren, working with Wilson and learning to manage the pressure he puts on himself.
Aug 17
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Jessica Schiffer
14
1
1
The business of Jessica Pegula
Jessica Pegula has 14 sponsors, a skincare brand, a podcast and a knack for bringing brands into tennis. Her next business decision: what she wears.
Aug 13
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Jessica Schiffer
41
1
2
The Hard Court Index: Naomi's cookout, Defyer’s rollout, and Nike's US Open kits
From community-building to cinematic storytelling and questionable mesh, here's what caught my attention last week.
Aug 3
•
Jessica Schiffer
19
4
1
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