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How Jack Draper’s Vuori deal is transforming the sponsorship landscape
Brands are tightening contracts while inflated player expectations ripple through the market.
2 hrs ago
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April 2026
Oura lands the US Open and pushes tennis into a new era of wearables
Oura has signed a five-year deal as the official wearable of the US Open and USTA.
Apr 30
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Hailey Baptiste just handed Nike a perfect story
Just don’t expect them to do anything with it.
Apr 29
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The Hard Court Index: ATP retail, Confessional Cart, and Sharapova’s next act
From retail to content to personal brand, where tennis is getting it right (or not).
Apr 28
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Hot Shots: Shep Rose on team tennis and why “quiet please” has to go
Talking to the Southern Charm star about growing up around Stan Smith, his reality TV doubles picks, and the tennis traditions he’d happily scrap.
Apr 23
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Inside Graphite, a new kind of tennis archive
A vintage archive and creative agency built on decades of tennis clothing—and a frustration with how the sport presents itself now.
Apr 20
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Maria Sharapova, and the business of good taste
On her work with Amulet, Rove Concepts, and a second act built on very consistent instincts.
Apr 17
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From small-town TV to Tennis Channel: Steve Weissman’s long game
Talking to Steve Weissman about his stacked path to Tennis Channel, the prep behind every broadcast, and how he gets players to actually open up.
Apr 15
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Tennis has a merch problem—and it’s bigger than one stolen design
An illustrator’s work appearing on Monte-Carlo Masters merchandise without permission points to a deeper issue: tennis’s fragmented retail system leaves…
Apr 11
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Exclusive: Balenciaga quietly signed Arthur Fils—but he’s already dressed by Lacoste
A Balenciaga campaign launch is coming soon, and Lacoste may be involved.
Apr 7
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When the kit becomes the storyline
Players are constantly adjusting their kits mid-match—and as new brands flood tennis, design flaws are becoming harder to ignore.
Apr 3
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March 2026
The Hard Court Index: ATP Fantasy, Le Coq’s reset, and Lacoste’s Miami takeover
From fantasy to fashion, how tennis is evolving—and where it’s still lagging behind.
Mar 30
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