Work with Hard Court
Hard Court covers the business, fashion, and culture of tennis—where the sport is going, and who’s shaping it.
It’s read by the people inside it: brand executives, agents, players, and media across both tennis and fashion.
What this means
Hard Court sits in the gap between traditional sports coverage and fashion media—tracking the deals, strategies, and cultural shifts that are rarely covered elsewhere.
If you’re trying to understand (or enter) tennis right now, this is where that conversation is happening.
Audience
A niche, industry-facing audience across tennis, fashion, and sports business.
Newsletter: 2.5k subscribers
Monthly reach: ~50,000 site views
Social: ~8,500 combined audience
We’re read by executives at leading brands, top agencies, sports organizations, and a highly engaged base of fans who follow the business side of the sport closely.
Partnerships
Advertising & Sponsorship
For brands looking to reach a high quality, industry-facing audience, we offer:
Sponsored newsletter features
Brand-integrated editorial (clearly labeled)
Tournament or event coverage partnerships
Social amplification across Instagram and X
Partnerships are selective by design. If it doesn’t fit the Hard Court voice, it doesn’t run.
Consulting & Creative Strategy
For brands thinking more seriously about tennis or trying to approach it differently, I can advise on:
Tennis positioning and category strategy
Sponsorship and partnership strategy
Narrative development and storytelling
Launch strategy and campaign input
This is typically where the more interesting work happens.
Why Hard Court
You’re not just buying placement—it’s a perspective that’s actively shaping the conversation around the sport.
A point of view that sits between sport and fashion
Direct access to the players, brands, and operators shaping tennis
Informed by experience across outlets like Vogue Business, The New York Times, and The Financial Times
Coverage is regularly picked up and cited by outlets including The Athletic, Sports Illustrated, and Tennis Channel
An audience that’s small by design—and influential because of it
Get in touch
For partnerships or consulting inquiries, contact: jessica@hard-court.com