Hard Court

Hard Court

Quick Hits: Iga's kit fix, Osaka's film, and some Nike scoop

Some loose notes for your weekend after the best week in Hard Court history.

Jessica Schiffer's avatar
Jessica Schiffer
May 08, 2026
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It’s Friday and I have a bunch of loose notes I want to get out to you that aren’t worthy of a full piece. First of all, what a week—Hard Court gained 400 new subs almost overnight, with our biggest surge in paid subs ever. A little someone named Coco Gauff shared our latest piece. I’m so grateful for all of your support and it has me more motivated than ever to make this newsletter the best place to read about the business and style of tennis.

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I was flooded this week with emails and phone calls about some really cool opportunities for Roland Garros and Wimbledon and I’m excited to take you along for the ride. Until then, let’s get into what’s been left on the table…

How New Balance became the most culturally relevant brand in tennis

How New Balance became the most culturally relevant brand in tennis

Hard Court
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May 7
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