Oura lands the US Open and pushes tennis into a new era of wearables

Oura has signed a five-year deal as the official wearable of the US Open and USTA.

After months of arguments about wearables in tennis, the biggest American tournament in the sport has thrown its weight behind the one that stayed out of the chatter.

Oura is now the official wearable of the US Open and the USTA, in a five-year deal that stretches well beyond the tournament itself, into coaching certification and league play.

At Flushing Meadows, the brand will be hard to miss. Every main draw player will receive an Oura Ring, with recovery education built into player areas, alongside on-court signage, broadcast integrations, and fan-facing activations centered on sleep and recovery. It will also have a role in the US Open’s forthcoming Player Performance Center, including naming rights to a wellness and recovery space when the facility opens in 2027.

The timing is notable. Through partnerships with players like Aryna Sabalenka and Maria Sakkari, and a ve…