Curious if Lululemon is working on improving the women's tennis offerings, or if this is just an approach to the men's line. Nothing interesting or flattering (or supportive, frankly) about the current women's line, which is a handful of pleated skirts, crop tops, thin straps, and lace. Nothing looks athletic or sharp!
Valid question—it does seem like their focus skews male, but that could also be because Tiafoe is a bigger name culturally than Fernandez. Regardless, investing in both categories would make the most sense. I'll definitely ask their team next time we chat.
Curious if Lululemon is working on improving the women's tennis offerings, or if this is just an approach to the men's line. Nothing interesting or flattering (or supportive, frankly) about the current women's line, which is a handful of pleated skirts, crop tops, thin straps, and lace. Nothing looks athletic or sharp!
Valid question—it does seem like their focus skews male, but that could also be because Tiafoe is a bigger name culturally than Fernandez. Regardless, investing in both categories would make the most sense. I'll definitely ask their team next time we chat.