Stellar coverage! The pricing angle is whats really compeling here, not just for accessibility but for changing the whole economics of player sponsorships. When mid-ranked Aussies can secure apparel deals without sacrificing quality, it shifts leverage away from legacy brands. I've seen similar in running where boutique brands undercut Nike by targeting specific geo markets first, buidling loyalty before going global.
Stellar coverage! The pricing angle is whats really compeling here, not just for accessibility but for changing the whole economics of player sponsorships. When mid-ranked Aussies can secure apparel deals without sacrificing quality, it shifts leverage away from legacy brands. I've seen similar in running where boutique brands undercut Nike by targeting specific geo markets first, buidling loyalty before going global.
Thank you! And that’s a spot on analysis. Tennis moves slower than most sports in every way but on the apparel side it’s finally catching up.
Love this! Maya’s look definitely caught my eye, love they let her run with things. I need the intel on Priscilla Hon’s Upside kit next!!
It’s on my list! 😏
Naturally, also I just saw Priscilla has a skincare line coming?
Interesting. A few tennis players have them but I don’t think they do well 👀 Something I’ve wanted to cover.