Exclusive: Insider info on Wilson's new 360° athlete sponsorships
How they picked their new players, the WTA player they’ve signed, and a major reason why players are leaving Nike.
If you follow me on Instagram or Twitter then you know by now that Wilson is making serious moves in the apparel and footwear space. I’ve confirmed with sources close to the brand that they’ve signed Alex de Minaur, Jiri Lehecka, and Karen Khachanov as Wilson 360° athletes—the players who wear/use their apparel, footwear, and rackets. At the end of last year, they also brought on Colton Smith, the young American player with lots of potential, and they’ve signed one new WTA player who I’ll reveal exclusively below.
The brand was already making waves in 2025 for its innovative, sporty-with-spice designs for women that you could clock without seeing the logo, most notably on the brand’s muse Marta Kostyuk and the rising Canadian star Vicky Mboko. Peyton Stearns and Alycia Parks are also Wilson 360° athletes. They had only signed Nico Jarry and Otto Virtanen on the men’s apparel and footwear side and their kits, while by no means offensive, weren’t nearly as exciting. (For what it’s worth, I’m told that, as of right now, none of these players are leaving Wilson.)
Below, I dive into the strategy behind the players they’ve signed for 2026, reveal the new WTA player they’ve added to the roster, and share the major reason so many players are leaving Nike.
