Amid buzz around Serena Williams’ return, why was Wilson quiet?
A blank racquet and social media silence sparked questions about one of tennis's longest-running partnerships.
This post is a collaboration between Hard Court and Bounces at the intersection of two of our respective interests: tennis sponsorships and Serena Williams’ return to professional tennis.
When Serena Williams posted her official comeback announcement video on June 1st, it was more of a teaser than anything. The Nike-made clip of her buzzing phone interrupting a practice session was only 17 seconds long, with the last five seconds featuring white text and logos on a black screen. That sparsity of detail, though, led us to some light Zaprudering of what few things were on screen.
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