How Richsport turned tennis gear into self-expression and landed a collab with Head
The female-founded racquet accessories brand brings color, culture, and LA energy to a tennis institution.
There’s a certain kind of tennis player Richsport resonates with—not the traditionalist or the gear purist, but the one who’s always felt the sport could be more expressive than its equipment has historically allowed. Since launching in 2024, the accessories brand has built a following around the idea that racquets don’t have to sit inside tennis’s usual visual restraint. They can carry color, personality, and even cultural cues without losing performance credibility.
That perspective now extends into Richsport’s first collaboration with the racquet giant Head, a limited-edition drop that includes Head’s Tour tennis bag done up in Richsport’s signature orange with pink and yellow details, its Lynx Tour strings in bright orange, and a coordinating pink and orange dampener.
For co-founders Sarah Koudouzian and Nicole Dunn, the collaboration…
