Pro Shop is bringing museum-level curation to tennis retail
The roaming concept shop launches its online store today, but for founder Vicente Munoz, IRL is where the heart is.
Vicente Munoz doesn’t take to things easily and that makes his curation at Pro Shop, the roaming tennis concept store he launched in April, all the more interesting. “There are so many people creating stuff [in tennis right now], half of which is crap, and I’m trying to weed through it and only sell what is worthy,” said Munoz, who laments the dying out of Barneys-style curation in multi-brand retail—an approach that never quite made its way to tennis.
Munoz, a creative director and artist from Ecuador who played D1 tennis at Penn State, is trying to fill that void with pop-up shops and, as of this week, a small online store. But unlike the famed department store that shuttered in 2020, Pro Shop leans heavily into tennis nostalgia—vintage Ellesse polos, rackets used by Marat Safin, MacGregor Championship balls from the 1980s. “I want to elevate memorabilia to more of an artwork or collectible-like territory,” explained Munoz.
