Update: The WTA confirmed its partnership with Mercedes-Benz on Wednesday, December 10th in Stuttgart, Germany. This story has been updated to reflect that it is in effect a true title sponsorship, dubbed the “WTA Tour driven by Mercedes-Benz.”
Breaking: Mercedes-Benz set to become the WTA’s new premier partner in record deal
With Mercedes onboard, the WTA gains cultural capital and commercial muscle at a ripe moment in women’s sports.
