Inside Graphite, a new kind of tennis archive
A vintage archive and creative agency built on decades of tennis clothing—and a frustration with how the sport presents itself now.
Bryson Malone is the rare stylish person who doesn’t want to overstate his fashion cred.
“I’m more like an anthropologist,” he told me as we dissected the differences between capital-F fashion and innate style. “When I’m at a tennis match, I’m looking at people in the stands to see what they’re wearing and how they’re interacting.”
What catches his eye? Not the influencers who spent hours getting ready, but the older tennis fans who dress “like they’re on a safari” or wear a clash of multicolored prints. “I love that so much,” he said.
That same impulse has driven his lifelong obsession with collecting vintage clothing—a hobby that’s now the foundation for his new business, Graphite, launching in May. The multifaceted company will sell curated collections of vintage tennis (or tennis-inspired) clothing that run the gamut from Ted Tinling dresses and Armani suits to small…
