Does tennis need more good faith critics?

Some thoughts on hitting a nerve and going viral. Plus, reading between the lines of the Spotify and Lululemon news.

Welp, a little piece I wrote earlier this week was featured in The Athletic and went viral on Twitter, so there are a lot of new people here—welcome! It’s been a fun 24 hours and I will try not to be paralyzed by fear that a lot of people whose work I respect and admire are now subscribers. You have confirmed for me that we have the best small-but-mighty subscriber list on Substack. (I mean where else can you find world-class journalists, tennis agents, ITF execs, and tennis media folks who hate each other mingling with top models, OG reality television stars, and fashion designers?)

I won’t do a full re-introduction but if you’re wondering if I just fell out of the sky to irritate the tennis powers that be, feel free to check out the About page as well as the articles linked at the end of the post for a little Best of Hard Court (so far—it’s somehow been only 4 months). You can also read some of my latest tennis work for Vogue Business and The Financial Times.

But what I really want to…