Inside Coach's plans for Iga Swiatek, Eva Lys, and Elsa Jacquemot

New details on Wimbledon activations, deal terms, and the distinct campaigns taking shape behind the scenes.

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Iga Swiatek will be announced as a new brand ambassador for Coach around Wimbledon, part of the accessible luxury brand’s broader push into tennis. The company has also signed Eva Lys and Elsa Jacquemot, though sources indicate that the three players will occupy very different roles within its emerging tennis strategy.

Become a paid subscriber to read about the distinct roles each athlete will play in Coach's tennis strategy, along with their deal terms and the brand's Wimbledon plans.