Exclusive: Ben Shelton’s On deal is up this year and brands are circling
On hopes to retain Shelton, but several brands see a larger opportunity in one of tennis’s most commercially compelling young stars.
Who’s the most marketable player on the ATP Tour that hasn’t won a Slam and isn’t named Jack Draper? There’s only one answer: Ben Shelton.
Sign up for a paid subscription to read about the brands pursuing Shelton, what his current On partnership still lacks, and why his next move may offer one of the clearest opportunities yet to get tennis marketing right.
