As tennis heats up, Adidas bets on cooling technology
The brand's new Climacool+ fabric will debut at Wimbledon, alongside custom kits for players like Elina Svitolina, Félix Auger-Aliassime, and Karolina Muchova.
The world is getting hotter and it’s playing out on center court.
Tennis has spent the last several years adapting to increasingly extreme conditions, from the Australian Open’s Heat Stress Scale to record temperatures at Wimbledon and sweltering afternoons in New York—not to mention the sauna we all just lived through in Paris. Tournament organizers have responded with cooling breaks and expanded heat protocols.
But apparel brands are betting they can be part of the solution, too, as they race to develop fabrics that better regulate body temperature, improve breathability, and help athletes perform in increasingly challenging conditions. Adidas is the latest to join the effort, unveiling a new cooling technology called Climacool+ that it believes can give players an edge as the sport confronts a warm…
